User Personas
Find out who AI models recommend your company to, and generate prompts that match.
Defining the audiences you want to track in AI search
User Personas lets you define the audiences you care about (job titles, demographics, contexts, psychographics) and tracks how each persona shows up in AI answers. Each persona becomes a tag inside ALLMO, which means you can measure brand visibility persona by persona, not just in aggregate.
Why aggregate visibility hides the answer that matters
Aggregate visibility scores hide the question that matters most: Who is the model recommending us to? You may have strong overall visibility but be invisible to your most valuable persona, or dominant with a persona you do not even sell to. Persona level tracking turns visibility from a vanity metric into a go to market signal.
How personas, tags and prompt generation connect
Each persona belongs to a specific report and contains a profile (classification or title, name, demographic and psychographic context).
A tag is auto generated from the persona title (and you can edit it). The tag is the bridge between the persona and the prompts you track.
Each persona card shows a qualitative score bar, plus mini metrics for mentions and citations, but only once the persona has at least one tagged prompt feeding it.
The Generate Prompts action creates 10 persona aligned prompt suggestions in your chosen language and location. Added prompts are automatically tagged with the persona and set to weekly tracking.
Setting up your first persona end to end
Go to Recommendations > User Personas and click Add Persona.
Fill in title, name, and the demographic or context fields. Keep the title specific (e.g. "Mid market HR Director, DACH" rather than just "HR").
Save. The tag is auto created from the title.
Click Generate Prompts, choose language and location, and review the 10 suggestions. Add the ones that match how this persona actually searches.
Wait one tracking cycle (weekly by default). The persona card now shows real mention and citation metrics.
Repeat for each persona that matters to your business.
Alternatively, you can also add Persona tags to existing Prompts via the Prompt List.
Acting on persona level visibility gaps
High visibility on a high value persona: double down. Share the data with sales, build case studies for that persona, and create dedicated content.
Low visibility on a high value persona: this is your biggest gap. Use Case Studies and Solutions page targeted at that persona. Identify which sources are used in prompts linked to these.
High visibility on a persona you do not sell to: either the model is mismatching your positioning (worth correcting via on page copy and external content) or you have found an unexpected market.
Compare personas side by side: if Persona A's prompts cite you 60% of the time and Persona B's only 10%, the language, framing or use cases on your site probably skew toward A. Adjust.