What the Recently Discovered page tracks
Recently Discovered surfaces companies and URLs that appeared in AI responses for the first time within your selected date range. It tells you when new players entered the AI visibility landscape for your category - and how quickly they're accumulating mentions.
Why tracking first-time AI appearances matters for competitive intelligence
AI visibility is not static. New tools launch, new content gets indexed, and AI models update their training data and retrieval behavior continuously. A competitor who wasn't showing up in AI responses three months ago might be appearing consistently today. Recently Discovered lets you monitor this churn - and catch threats (or opportunities) before they show up in your top-line metrics.
How ALLMO identifies newly discovered domains, companies, and discovery ratios
ALLMO identifies the first time each domain and company appeared across all responses collected for your report.
"Recently discovered" means their first appearance falls within your selected date range - not that they appeared a lot, but that they appeared for the first time.
The page shows:
A bar chart of newly discovered domains and companies over time (switchable between daily, weekly, and monthly views)
Two KPI cards: the ratio of newly discovered brands and URLs relative to all brands/URLs seen in the period
A table of newly discovered domains (top 20 by default, expandable to see all)
A table of newly discovered companies (same)
You can filter by the standard visibility filters plus a Category filter for additional segmentation.
How to explore the discovery chart, KPI cards, and new entrant tables
Open Recently Discovered from the Explore section.
Set your date range to the past 30-90 days to get a meaningful window of discovery activity.
Switch the chart to weekly view to identify spikes - weeks with unusually high discovery rates often correspond to a competitor's product launch, a news cycle, or a change in AI model behavior.
Scan the newly discovered domains table. Are these content sites, competitor landing pages, or new entrants to your category?
Scan the newly discovered companies table. Click through to investigate any unfamiliar names that are accumulating mentions quickly.
Note: The results are scoped to your report. This means the brands only show up for your report. Also, when creating your report for the first time, all brands will show up as "Recently Discovered" as it's the first time running your report.
How to turn discovery data into an early competitive response
If a new competitor domain appears with a high prompt count quickly: They're not just appearing once - AI models are citing them across many questions. Analyze what content they've published and how it's structured. It's likely well-optimized for AI retrieval.
If many new domains within a similar category appear: This can signal a trend in AI retrieval preferences. Review what type of content they publish and how it's structured.
If a new company name appears that you don't recognize: Research them. Recently Discovered is often an early signal of an emerging competitor.
If your New URL Ratio is declining: Fewer new sources are entering AI responses for your category. This could mean the space is consolidating around established sources - including, ideally, yours.