When you open your first completed report, you will see a few core metrics. Here is what they mean and where to look first.
The two metrics that matter most
Brand Mentions The percentage of prompts where an AI model named your company, brand, or product directly in its answer. This is your share of voice in AI-generated content. Click on a prompt to view more details or navigate
URL Citations The percentage of prompts where an AI model linked to or referenced your website as a source. This signals that AI models trust your content enough to credit it.
A brand can have high mentions but low citations (AI knows you exist, but does not pull from your website) or the reverse (your content gets cited, but you are not named as the brand of choice). Both patterns tell you something useful.
The three views to check first
Overall visibility: In the sidebar on the left, select "Visibility". Here you get your headline numbers across all prompts and models. Use this as your baseline.
Source breakdown Which domains AI models cite most often for your prompts. This tells you where AI models currently get their information. Reddit, Wikipedia, review aggregators, and industry publications often show up here.
Prompt-level performance Drill into individual prompts to see exactly what AI models said and which sources they cited. Understanding where you already show up, and where competitors or other solutions dominate is a great first step to build your GEO strategy.
Next, you can use the filters on each page to deep-dive into the data. E.g. filter by AI Models to see the performance for one specific model, or use the Tags to view how you perform in specific areas.
Afterwards, checkout the Explore section, to get deep insights into Co-Mentions, Brand Density in Answers, Top Pages, Query Fan-Out and more.
What to look for
Easy wins: Prompts where you are nearly mentioned but missing. Small content changes often tip these.
Knowledge gaps: Prompts where AI models describe your category incorrectly or miss you entirely.
Competitor patterns: What content types and sources are helping competitors get cited.
UGC opportunities: Reddit threads or forum discussions that AI models rely on, where you can contribute.
Models covered
Your report includes visibility data across the major AI assistants your customers actually use: ChatGPT, Perplexity, Gemini, and Claude. Performance can vary significantly between models, so check each one.